Deva Nutrition is excited to introduce its higher potency Vitamin D supplement that provides 2400 IU of vegan suitable vitamin D per tablet. Scientists have found that people who live in cool climates -whether omnivore, vegetarian or vegan- are more prone to vitamin D deficiency due to insufficient sun exposure. All this is in spite of the fact that some fish contain vitamin D and, most milk, cheese and ice cream are fortified with Vitamin D for those who follow an omnivore or a vegetarian diet. For vegans rules are the same. People who do not get adequate sun exposure or Vitamin D fortified/rich foods are at the risk of developing Vitamin D deficiency unless they supplement.

People with limited sun exposure may also consider supplementation, especially if they are home bound and live in colder climates. People with dark skin may not get enough Vitamin D in their system if their sun exposure is limited. Those with fat mal-absorption may need to be supplemented with vitamin D and other fat soluble vitamins. Since Vitamin D is also an important factor in healthy bone metabolism maintaining normal Vitamin D levels is recommended by many nutritionists and health professionals.